Lengthy-time PR, advertising exec calls it a profession
Larry Rosenfeld, a fixture within the authorities market, is asking it a profession after a virtually 50-year profession working a pair of promoting and public relations corporations.
He’s retiring from his agency, Sage Communications, and turning over the CEO put up to his long-time collaborator and Sage co-founder David Gorodetski. Julie Murphy, one other long-time Sage worker and present accomplice, has been named president.
Rosenfeld isn’t utterly disappearing. He’s staying on as a guide and adviser to Sage.
He and Gorodetski based Sage 17 years in the past after three many years at Stackig Promoting & Public Relation. Over time, he most likely labored for or competed in opposition to nearly everybody. A number of the largest corporations out there have been his shoppers.
Full disclosure: I met Rosenfeld quickly after I joined Washington Expertise in 1996. We’ve identified one another for a few years. For a number of years I reported to his spouse Jennifer, who ran gross sales and managed operations for WT and our sibling publications.
One factor I like about Rosenfeld, apart from a depraved humorousness, is that he by no means leveraged any of that to get me to jot down a couple of shopper or slant a narrative.
He had folks like Murphy doing pitches, after all, however the strategy was the identical as effectively. They knew Washington Expertise and what we cowl nearly in addition to I do. In the event that they didn’t, they requested good questions.
I get so many pitches from PR companies the place it’s apparent that they don’t know what the federal government market is or what WT does. So I respect that Sage and the handful of different companies that perceive the market. It’s their emails and telephone calls that I return.
Washington Expertise doesn’t write about corporations like Sage that promote promoting and PR companies to the businesses that we do write about. However Rosenfeld’s presence out there has been important that we have now to acknowledge it.
Comfortable retirement, Larry.
Posted by Nick Wakeman on Sep 14, 2021 at 12:56 PM