Logo Design Trends 2021: Your Essential Guide to Navigating the Biggest and Hottest Trends


We love nice brand design and intently observe brand design traits.

Emblem design is essential each as a result of good design is aesthetically lovely and since a enterprise can’t construct a powerful brand identity with out good design.

However, we don’t love brand design traits unconditionally.

Some brand design traits are finest ignored. For instance, after we examined traits for 2020, we urged companies and brand designers to disregard swooshes – generic components which can be overused in brand design.

When hundreds of companies share a brand design that appears an identical or related, it’s inconceivable to face out. And, that’s what you generally get whenever you get your brand from an automatic brand maker.

In reality, on-line brand makers have accomplished extra hurt to the brand design business than you may think about. They’ve flooded the world with computer-generated uninspiring, generic, poorly executed designs that damage manufacturers and make it troublesome for companies to differentiate themselves visually.

We imagine {that a} brand’s most essential job is to precisely replicate the model it represents. And, when branding design traits are given increased precedence than the model they need to serve you’re left with generic, dated logos that rapidly lose their influence as brand design traits evolve.

Nonetheless, brand design traits have a job to play. Developments inspire the brand design business to evolve and develop, making certain that brand designers innovate to raised serve companies and their prospects.

What was sizzling in brand design traits for 2020 should still be sizzling in 2021 brand design. However, we’re seeing new traits emerge as we strategy the brand new yr and you need to be conscious of them.

However, how do you inform the distinction between good and unhealthy traits?

You’ll be able to spend hours taking a look at each brand design gallery showcase on-line. Or you may learn this text.

We’ve compiled the brand design traits that we expect are poised to finest serve logo design in 2021 – in addition to the traits it is best to keep away from.

1. Single-color and monochromatic palettes

Single-color actual property brand by crowdspring brand designer jdcreative

Monochromatic colour palettes are poised to dominate the brand panorama this yr.

Monochromatic designs function various shades of 1 colour and never a number of colour schemes.

Monochromatic company brand created by crowdspring brand designer AdriQ

A restricted colour palette forces line and kind to hold the lion’s share of making a visually distinctive brand.

Because of this, monochromatic and single-color brand designs are very versatile as a result of they will simply seem on nearly any background with out shedding visible influence. For instance, they work effectively on social media.

And, this brand design pattern could be embraced by nearly any model if the appropriate colour alternative is made.

Emblem designers have realized that overly easy designs could be made extra eye-catching with the usage of gradients and different vibrant multi-hued palettes. However, their performance remains to be restricted.

As quickly because the distinctive colour is eliminated, the brand turns into bland and nondescript. That is sadly inevitable as a result of logos often want to look on a vivid or busy background.

We’ve seen a lot of well-known companies rebrand over the previous yr – simplifying their brand’s colour palettes from multi-hued to monochromatic or single-color. These forward-looking manufacturers are projecting a brand design pattern that may proceed into 2021.

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2. Keep away from: Swooshy folks and different overdone ideas

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A brand’s main job is to visually establish a model.

And, it’s powerful to establish a particular model when their brand appears like each different brand. So, a brand have to be distinctive to be efficient on any degree.

That’s why we’re dissatisfied to proceed to see loads of overused brand design components forward in 2021.

This pattern has continued for a very long time. We want it could cease.

When discussing logo design trends in 2018, we talked about “swooshy folks.”

“Swooshy folks” are summary representations of the human kind created with a sweeping line (that always resembles a vertical Nike “Swoosh”) with a circle for the top.

These overused design components proceed to overwhelm the brand design world. And, as we’ve previously explained, this pattern is an issue. Right here’s why…

There are such a lot of swooshy folks logos flooding the market that it’s inconceivable to design one which doesn’t exist already someplace…

Don’t be lured in by the swooshy individual’s vivid colours or faceless relatability. They need to not function design inspiration. Swooshy individuals are enemies of distinctive brand design. They don’t distinguish your model and are usually not memorable sufficient to assist your potential prospects keep in mind you.

It’s simple for people who don’t focus on design or branding to affiliate the idea of a brand with a well-known overdone brand pattern that they’ve seen many instances earlier than.

We don’t discover this design model to be aesthetically pleasing. Extra importantly, it’s generic and unremarkable. Overused and overdone logos and never good constructing blocks to create a powerful visible id on your model.

Examples of those embrace a enterprise’s initials inside a circle or a sq., a enterprise identify surrounded by an ellipse, or (extra just lately) swooshy folks.

However, it’s essential to keep away from the lure of getting a brand that “appears like a brand” (aka, overdone brand ideas). Your distinctive enterprise wants a particular visible id to assist it stand out and join together with your viewers.

Right here at crowdspring, we really feel strongly about maintaining overused designs like these out of brand tasks. We high quality display screen our creatives, educate them about forbidden overused brand ideas and take away any inappropriate generic designs that often happen.

Wherever you get your brand, don’t be one of many companies that embrace overdone and overused brand design traits in 2021. The design business is made worse when overused and overdone designs are misused.

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Wish to know what overused brand traits to keep away from?

Overused brand traits make your brand appear like hundreds of others. And, that makes what you are promoting powerful to seek out and establish. Be taught which brand design ideas are overused so you may steer clear.

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3. Mushy colours

Mushy-colored teaching brand created by crowdspring brand designer Janisa

Brilliant colours have an enormous visible influence on laptop computer and cellphone screens.

Because of this, vivid colours have turn into immensely fashionable for brand designs – notably for web-based companies.

However, a pendulum all the time swings the opposite means ultimately. And, whereas vivid colours are definitely nonetheless in use, softer colours are gaining popularity – serving to to visually set manufacturers other than their brightly coloured competitors.

In some methods, this pattern is counter to the throwback logos that grew to become fashionable up to now few years, with plenty of pixels, chromium, and neon, evoking a revival of the Nineteen Eighties.

There’s little doubt that 2020 has been a tense yr. And, which may be the very catalyst that has impressed brand designers and their shoppers to embrace softer, extra calming hues. Shades of jade inexperienced, buttercup yellow, mauve, lavender, rose, and periwinkle blue are soothing to the attention and showing extra regularly in brand design.

And, we anticipate that momentum to proceed as extra companies use smooth colours of their logos in 2021.

Typically, as within the instance above, softer colours are mixed with different components to present the looks of hand drawn logos.

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Which colours are finest on your brand?

There’s a psychology to graphic design. Colours tug on our gray matter to supply completely different emotional outcomes. To learn to affect prospects with the appropriate brand design colours for what you are promoting, take a look at our earlier article, How 21 Manufacturers Use Shade to Affect Prospects.

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4. Elevated logotypes

Elevated logotype by crowdspring brand designer Clodelab

Logotypes are logos created solely with typography and no accompanying icon.

These designs place the identify (or initials) of a model entrance and heart. This ensures that the model’s viewers is aware of who they’re.

This model of brand is especially widespread amongst coaches, consultants, musicians, bloggers, artists, and different solopreneurs.

However, logotypes could be considerably limiting by way of visible influence. Logotypes – when too easy – could be bland, generic, and totally forgettable.

And small companies, particularly, must visually distinguish themselves to face out.

Heading into 2021, we’re seeing companies demand extra from their logotypes. Small however highly effective visible prospers (just like the playful use of line weight and the summary human determine standing in for the “I” within the brand above, or the efficient use of damaging area to create a picture, just like the FedEx logo) that elevate probably nondescript logotypes are showing extra usually.

Check out crowdspring’s brand. It’s a logotype however we’ve accomplished some artistic issues with the letters to present our brand a novel visible id.

These visible accents can assist to raised talk your model and provide a good way to visually differentiate your brand from the hundreds and hundreds of different logotypes available in the market.

So, in case you’re contemplating a logotype moderately than a standard icon and textual content brand, push for stronger creativity and visible differentiation.

5. Sans serif typography

Sans serif monetary brand created by crowdspring brand designer Clodelab

Sans serif fonts are clear, trendy, and so they’ve been steadily rising in recognition for the previous a number of years.

We predict that they are going to proceed to take heart stage for brand design traits in 2021.

Serifs (small strains extending from the ends of letter strokes) grew to become fashionable traditionally as a result of they make the textual content simpler to learn in print. However serifs have fallen out of favor for a lot of companies as a result of on-line presence has surpassed print promoting in significance.

Sans serif fonts’ clear strains are simple to learn on-line (an essential purposeful consideration for any brand) and make a powerful visible assertion.

There’s additionally an extremely wide selection of sans serif fonts from which to decide on. That makes this a versatile and versatile pattern that may talk many model traits – from daring professionalism and energy to playfulness and cheer.

If you would like a contemporary web-savvy visible model, sans serif fonts are a long-term pattern value contemplating.

6. Flat and semi-flat design

Flat brand created by crowdspring brand designer octopusaga

For a time, as internet graphics grew extra subtle, brand designers challenged themselves to create logos that departed from retro model, utilizing a 3d impact, usually creating gradient logos within the course of.

Now, these logos look dated – a relic of a time when such element was celebrated just because it could possibly be accomplished.

Right now, companies and brand designers have realized that such element is pointless; and, in lots of instances detrimental. Flat design has turn into the usual.

Less complicated, flat designs are simpler to copy on all kinds of backgrounds, surfaces, and textures. This makes them extra versatile and extra purposeful logos.

And, by advantage of the visible distinction with the older model of three-dimensional brand designs, flat designs look trendy to most shopper’s eyes.

This brand design pattern will proceed full-force into 2021 as companies search to point out their relevance within the trendy market.

7. Join the dots

Emblem, stationery, and enterprise card design created by crowdspring brand designer Esolbiz

Emblem design traits don’t exist in isolation.

And it’s uncommon that their tenure is restricted to a single yr. Final yr we predicted the rise of connect-the-dot logos that function a sequence of strains and dots to create a design.

And we have been proper. This brand design pattern continues to thrive as we head into 2021.

As we previously explained:

This pattern is interpreted in quite a lot of methods – taking part in with line and dot weight, experimenting with composition, and selecting between stable and hole dots.

The instance above options damaging area connect-the-dot components inside an irregular gradient octagon. Geometric shapes proceed to be a sizzling pattern however as you may see within the instance, they’ve turn into extra subtle. Unfavourable area has all the time been a enjoyable and attention-grabbing method when executed creatively by the graphic designer.

We’ve expressed concern up to now that the distinctive dot and line components of this design pattern could create logos that ultimately look homogenous as an increasing number of logos of this model arrive within the market. However, up to now, brand designers proceed to innovate and produce new distinctive connect-the-dots designs.

We’re intrigued to see how far they will hold this up.

However, we do invite you to proceed with warning. As all the time, we encourage companies to hunt out distinctive methods of getting an identical visible level throughout that may stand out.

So in case you’re within the tech, medical or HR industries, contemplate alternate methods to represent knowledge shifting between two factors or connections between folks earlier than committing to this brand design pattern.

Don’t overlook your model

Selecting a brand whenever you’re starting a business (or rebranding an current enterprise) is hard.

And, it may be tempting to observe traits for a way of safety.

However, in case you actually need to differentiate what you are promoting, be sure the 2021 brand design traits you observe – if any – really symbolize your model in an genuine means. In spite of everything, authenticity is essential – it’s a key issue all traders and lenders consider when reviewing your business plan, and it’s a key driver that will help you join together with your audience.

Prioritizing traits over authentic branding will solely damage what you are promoting.

For instance, hand drawn logos may fit effectively for private manufacturers however may create friction if utilized by companies within the finance business.

With regards to brand design, all the time let your model information you and set your brand design necessities based mostly on what you are promoting wants, not based mostly on what occurs to be fashionable.

A robust brand can sign enterprise experience, whereas a poorly designed brand can confuse your audience and fail to make impression.

In spite of everything, there’s not all the time a effective line between a pattern and a fad. Up to now, fads like movement graphics, retro logos, and different types have been fashionable however rapidly grew to become dated.

Finally, as we defined in The Small Business Guide to Creating a Perfect Logo:

At its most elementary, a brand is a small, symbolic piece of paintings that represents a enterprise… Once you put aside all of the design traits and fancy fonts, at its core, a brand should:

1- Embody your model.

2- Be immediately recognizable.

3- Be versatile.

4- Be timeless.

Every part else is non-compulsory.

In reality, I’ll go one step additional. Each design alternative in your brand ought to exist solely to serve and strengthen the 4 gadgets listed above. And, in case you meet these 4 necessities, many different generally cited brand must-haves, like simplicity and memorability, naturally observe.

So whenever you’re contemplating brand design traits and brand design types on your subsequent enterprise (or planning to revamp your current brand)… be sure to ask your self if that pattern actually suits your model. For those who’re unsure, we’re pleased to assist – tell us in case you’d like a free design consultation with our workforce.

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How a lot ought to I spend on a brand?

It may be exhausting to place a good value on a terrific brand design. However, the price of a poor brand is all the time too excessive. For those who’re unsure how a lot to spend with a graphic designer or company in your new brand or rebrand, take a look at our complete information to brand pricing.

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>>Take a look at “Logo Design Trends 2020: Your Definitive Guide to Navigate The Biggest and Hottest Trends” in case you’re searching for brand design traits and types for 2020.

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