CARLSTADT, N.J., March 26, 2021 /PRNewswire/ — Lion Brand Yarn Company, a number one U.S. distributor of knitting and craft yarn, in the present day introduced an official partnership with Mental Health America, the nation’s main community-based nonprofit devoted to addressing the wants of these residing with psychological sickness and selling the psychological well being of all. Introduced on “Lion Model Day,” the yarn firm’s premier day to have a good time crafters, the partnership is an integral a part of Lion Model’s emboldened 2021 deal with the psychological well being advantages of knitting and crocheting–activities which have spiked in recognition as folks search out methods to deal with these troubling occasions.
Mental Health America confirms there may be all kinds of psychological well being advantages related to knitting and crocheting, together with “lowered blood strain, diminished melancholy and anxiousness, distraction from continual ache, elevated sense of wellbeing, and diminished loneliness and isolation.”
“We’re each honored and thrilled to be partnering with Lion Model Yarn Firm, and to be such a distinguished element of their pledge to boost consciousness about psychological well being, particularly within the crafting area,” mentioned Paul Gionfriddo, Psychological Well being America’s President and CEO. “Their dedication to spreading this message and producing donations for our group is testomony to their objective of enhancing psychological well being for as many individuals as attainable.”
For the long-term partnership, Lion Model is aiming to boost funds for Psychological Well being America and its wide-ranging companies, and the “Lion Model Day” announcement informs the yarn firm’s huge neighborhood concerning the charitable collaboration. As well as, with lime inexperienced because the worldwide shade for psychological well being consciousness, Lion Model will promote the sale of a particular package to encourage its crafters and shoppers to create lime inexperienced scarves. Proceeds from the package will go on to Psychological Well being America.
In Might, throughout Psychological Well being Consciousness Month, Lion Model will mount a number of initiatives to learn Psychological Well being America, together with:
- An all-day stitch-a-thon that may happen throughout Lion Model’s social media channels and all through its in depth neighborhood of crafters, who shall be inspired to donate to Psychological Well being America.
- E-mail engagements with prospects and key retailers selling the fundraiser.
- A “digital run” with all proceeds benefiting MHA.
- A big-scale, knit and crochet Zoom occasion, when MHA representatives will be part of members from far and huge for a particular one-hour episode of Lion Model’s each day Fb Stay collection, “The Shi Show,” which is hosted by Lion Model ambassador Shira Blumenthal, and is broadcast to almost 600,000 followers.
- Promote the sale of the lime inexperienced scarf package.
“We’re so excited to kick off this unbelievable partnership with Psychological Well being America,” mentioned Shira Blumenthal, who can also be the founding father of the Lion Model-backed anti-bullying marketing campaign #HatNotHate. “The work of Psychological Well being America aligns with all the pieces we stand for, from Lion Model’s mission to trumpet the psychological well being advantages of crafting to #HatNotHate’s mission to handle the short- and long-term psychological well being results of bullying. We’re greater than assured that our crafters shall be thrilled to donate to this worthy trigger.”
“We imagine there may be an unbelievable alternative in 2021 to carry Psychological Well being America’s essential message to a bigger viewers,” mentioned Chris Mills, CEO of Lion Model Yarn Firm. “By combining our shared values, our collective supporters, followers and prospects, we imagine we are able to make a constructive impression in spreading a hopeful and empowering psychological well being message this yr and for years to come back.”
Moreover, Psychological Well being America shall be frequently interwoven with #HatNotHate’s lately launched 2021 marketing campaign, which pledges to gather 100,000 hats from makers and donors to be distributed to colleges in October throughout Nationwide Bullying Prevention Month. New appearances from Psychological Well being America representatives shall be scheduled for “The Shi Present,” and thru all of it, Lion Model and #HatNotHate shall be selling donations to Psychological Well being America.
ABOUT LION BRAND YARN COMPANY
Lion Model Yarn Firm is a fifth era, family-owned enterprise, and one of many main distributors of knitting and craft yarn in the US, with yarns offered on-line and at craft chains, low cost chains and impartial retailers throughout the nation. Greater than 80 several types of yarn may be bought on LionBrand.com, along with instruments and equipment. Among the many firm’s current triumphs are #StitchAroundTheWorld, the biggest digital crafting occasion in historical past, and “The Shi Present,” a each day Fb Stay collection hosted by model ambassador Shira Blumenthal, who additionally based the #HatNotHate anti-bullying marketing campaign.
ABOUT MENTAL HEALTH AMERICA
Psychological Well being America (MHA) is the nation’s main community-based nonprofit devoted to addressing the wants of these residing with psychological sickness and selling the general psychological well being of all. MHA’s work is pushed by its dedication to advertise psychological well being as a essential a part of general wellness, together with prevention companies for all; early identification and intervention for these in danger; built-in care, companies, and helps for individuals who want them; with restoration because the objective. To study extra about MHA go to www.mhanational.org.
SOURCE Lion Model Yarn Firm