“The opposite massive profit we’ve got is that we will go into markets the place Stellantis is already there, so we will use the infrastructure,” he added. “We do not have to begin from scratch.”
Lohscheller stated he plans to take a “step-by-step, market by market” method. “It isn’t that one market adjustments the image fully,” he stated. “However when you do it 5, six instances, it provides quantity and profitability.”
Opel plans to enter greater than 20 new export markets by 2022, together with in Asia, akin to Japan, and in South America, Lohscheller stated. In February of 2020 the corporate prolonged its presence in Latin America, launching 4 fashions in Colombia and Ecuador.
Lohscheller singled out North Africa and Turkey as areas the place automobiles developed for Europe “work extraordinarily effectively,” evaluating these areas to Russia, the place merchandise could have to be tailored to prospects’ preferences and automakers incur excessive import duties until they localize manufacturing and elements sourcing inside the nation.
He stated Stellantis can also be contemplating whether or not Opel might assist the group revive flagging gross sales in China, the place German premium manufacturers have traditionally completed effectively, though no choice has but been made.
“It requires extra detailed work,” he stated about whether or not Opel would re-enter the Chinese language market after withdrawing in 2015 underneath GM. “Being a German model is clearly useful, but it surely’s not that you could say each German model will do effectively in China.”