“This transaction matches completely into our technique to additional consolidate our place as a world chief inside the paddle sports activities business and to supply high-quality and high-performance merchandise to various shoppers throughout all ages and backgrounds who wish to discover the world open air. The Superior Parts acquisition carves a path ahead to assist us grow to be the premier model of inflatable kayaks and SUPs in additional than 50 nations. It is a perfect addition to our product providing to succeed in our viewers throughout conventional and e-commerce channels,” mentioned Danick Lavoie, President and CEO of Pelican Worldwide.
“Pelican is worked up by the acquisition of Superior Parts because it gives us with one other well-respected and recognizable model to supply our in depth distribution community with a purpose to meet the fast-growing demand for inflatable kayaks and SUPs. I sit up for this subsequent chapter in our progress technique,” said Frederic Guay, Senior Vice-president, International Gross sales and Advertising and marketing, Pelican Worldwide.
“At Superior Parts now we have sought and envisioned this partnership for a very long time and are thrilled to affix the Pelican Worldwide Group with a whole and highly effective line-up of merchandise. We wished a enterprise collaboration that will convey us to the subsequent stage and leverage our know-how and management place within the inflatable and SUP markets, and we couldn’t hope for a greater associate. I’m assured that this subsequent section in our enterprise will outline this market as each our passions for know-how and our concentrate on buyer wants will set us aside,” mentioned Clay Haller, Co-founder and President of Superior Parts.
Reed Smith served as authorized counsel to Pelican, and Tonkon Torp LLP served as authorized counsel to Superior Parts for this transaction.
About Pelican Worldwide
At Pelican, we’re world leaders inside the water and nautical sports activities business. Famend for distinctive high quality, innovation and experience, Pelican has grow to be the foremost world authority within the design and manufacture of kayaks, canoes, pedal boats, stand-up paddle boards (SUPs), fishing boats, and watersport equipment. As a world driving power inside the business, we provide each paddle sports activities and on a regular basis outside lovers a various array of merchandise by way of our portfolio of seven well-known manufacturers: Pelican®, Wilderness Programs®, Notion®, Dagger®, Mad River Canoe®, Concord Gear®, and Boardworks®.
Pelican has over 935 workers throughout three manufacturing websites in North America—this strategically positioned distribution footprint permits our clientele to simply procure kayaks, paddle boards and boats wherever they select to benefit from the water. Pelican consistently innovates to supply the perfect paddling sports activities merchandise throughout all classes and worth ranges. Above all, our passionate workforce seeks to positively impression the lives of out of doors lovers by offering protected pleasure crafts to allow them to relish the wild fantastic thing about nature whereas protecting sustainability and social accountability in thoughts.
About Superior Parts Inc.
We at California-born Superior Parts have the specific objective of growing new and distinctive paddle sports activities merchandise that improve clients’ outside expertise. Our focus is on designing and manufacturing inflatable kayaks with cutting-edge know-how and offering glorious customer support. We’re deeply concerned in product improvement with patented know-how, striving to develop inflatable kayaks, iSUPs, and paddle sports activities equipment that excel in efficiency, high quality and portability. All of our merchandise have been crafted to offer paddlers the instruments they want and the worth they deserve.
SOURCE Pelican Worldwide